PRINT SOCIAL PHOTO DIRECTION EVENT DESIGN
PROJECT DETAILS
The Instagram generation is forever on the hunt for their next 1080x1080 — a curated feed equals social currency, and they’re trying to keep their accounts flush. Welcome to best day LA.
Our campaign platform started with a one day event/activation operating out of an L.A. warehouse. Working with multiple photographers and established Creators, we built out three photo/video vignettes within the space. Each vignette featured a product line and focused on moments throughout an L.A. day. on-site image delivery to both influencers and consumers elevated this party to one of the most effectively shared event yet, and it’s easy to see why.
Project produced in partnership with HAPPYLUCKY , photos courtesy of Tom Bender, Video produced by Mac Shoop, Music Produced by Drae Slapz