PROJECT DETAILS

We gave our guests moments to elevate their 'gram game while celebrating PacSun, adidas Originals and their connection to Los Angeles.

A content creation hub, on-set food, drinks, BA assistance, photographers and producers gave them a day in the life of an Influencer. Pulling design elements from classic SoCal carnivals, we’ll showcase a unique version of the '90s.Party-goers gott a photo of their face taken, which was projected onto a giant face slide that gave them the most unique gif assets to instantly post to social. Super-high-energy musical performer, acrobats, dancers, and fire breathers whose spectacle pushed creative boundaries and matches our fun-house vibes.

Project produced in partnership with HAPPYLUCKY , Steichen Studio, photo by Andrew Boyle and video produced by Tom Bender and Mac Shoop,