PROJECT DETAILS

Buying a classic is more than buying a product; it’s participating in a tradition. It’s reinterpreting that tradition. It’s taking icons of the past and pairing them with the trends of today, to say something familiar – or something new and personal.

Coney island and festivals are iconic summertime traditions. Tied together through home of classics, we’ll lean into iconic moments that are ready to resurface, and establish finish line and hoc by reinforcing their identity in a memorable, sought-after experience.

Coney island is a mix of history, sights, sounds — and, in august, the sweltering heat. Through a distinctly home of classics experience, we’ll add to the festival experience by presenting our heritage story in a space designed to give guests the chance to recharge: mind, body and phone.

Created in partnership with HAPPYLUCKY, Steichen Studio, and design partner Chad Evans.