PROJECT DETAILS

adidas celebrated International Yoga Day with an empowering local and global activation. Recognizing the continued need to make efforts to protect the planet, adidas partnered with One Tree Planted and pledged to plant one tree for every Tree Pose shared online using #adidasTreeForTree. adidas tapped its roster of Influencers to engage the community, and dropped photo booths in key locations – upping the social count. Over 10,000 trees will be planted in key global locations in need of reforestation.

Project produced in collaboration with HAPPYLUCKY.

AS THE SUN SETS ON INTERNATIONAL YOGA DAY, WE’LL HARNESS THE COLLECTIVE ENERGY OF THE COMMUNITY AND REVERBERATE IT BACK TO THE WORLD IN A TANGIBLE WAY.