PROJECT DETAILS

PDXinspired started as an Instagram page that gained traction as a design lead real estate mood board for local real estate agent Sophia Rosenberg. As things started to pick up, Sophia could not pass up the opportunity to start her own brand alongside her partnership with Living Room Realty. Together we created a design centered, mood based, high-end real estate brand that was welcomed new buyers and sellers, as well as spoke to the expertise of Sophia and this great city—PDX.

This ‘hand-off-brand’ included everything Sophia needed to hit the ground running, and continue to build from a simple yet dynamic set of colors and marks. By providing a toolkit for type use, color swatches and material parings, the brand could live in many different environments and living rooms.

Created in partnership with HAPPYLUCKY