PROJECT DETAILS

The ADI-ONE droid was the perfect way to start our influencers weekend. We outfitted an entire hotel room to look like part of the Star Wars universe, featuring the ADI-ONE droid that supplied the influencer with all their new adidas gear for the weekend. Their mission was to explore Galaxies Edge, of Disneyland, by following their individual micro-site directions. Once they completed each checkpoint, they were able to craft their own lightsaber and protocol droid. This weekend was an unforgettable experience for 4 individual influencers partnering with Footlocker, Kids Footlocker, Finish line, and Footaction.

The design of the ADI-ONE supply droid in partnership with LIFT OFF fabricators created an interactive seeder kit like no other. Each customized droid featured a different color droid (not pictured) with lights and sound as soon as the cabinet doors opened, showing footwear, apparel, and star wars accessories for the guest. The social capture of these droids were very successful and reached a new height in interaction for each accounts following.

Created in partnership with HAPPYLUCKY